Messages are wholly accepted by general audiences - a 'direct, strategic, planned infusion' like being jabbed by a needle
2. Cultivation theory
The more exposed we are to certain medias, the more convinced we are that the message is true
3. Desensitisation
The world is such a bad place, nothing really affects us as it would our ancestors 50 or so years ago
4. Modeling or copycat theory
We copy what we see in media - films, video games etc.
5. Uses and gratifications theory
We use the media for debate/knowledge, rather than negatively such as in the first four.
No comments:
Post a Comment